Aabeer Gulaal arrived with sparkle: a romantic-comedy built to charm, two major stars (Fawad Khan and Vaani Kapoor), and a PR playbook designed to turn attention into audience action. This article breaks down the Aabeer Gulaal PR success, how a focused movie PR campaign, celebrity-led PR videos, and smart influencer marketing combined to grow awareness and boost brand visibility for the film. If you run PR for entertainment, this is a practical, scannable case study you can steal from.
At A Glance | What The Campaign Set Out To Do
- Objective: build buzz, drive discovery, and convert attention into ticketing/streaming.
- Core tactics: celebrity PR videos, influencer marketing for films, targeted earned media outreach, and integrated social amplification.
- Big advantage: recognizable talent (Fawad Khan, Vaani Kapoor) whose presence amplified every PR touch.
Why a Movie PR Campaign Matters
- Films live and die by visibility: more mentions = more curiosity = higher chance someone watches.
- PR builds the story behind the film, not just the poster, but why people should care.
- For Aabeer Gulaal, PR created narrative space: romance, culture, and star chemistry — packaged for modern attention spans.
Strategy Snapshot | PR by NJ Marketing’s Approach
Start with clear goals:
- Raise brand visibility for the film across English- and Hindi-speaking audiences.
- Position the film as a feel-good romantic comedy anchored by star power.
- Convert social traction into earned media features and viewership.
Audience segmentation:
- Teen & young adult fans (13–30), family audiences, diaspora viewers.
Channel mix:
- PR videos with lead actors, influencer marketing for films, traditional press outreach, social ads for retargeting.
Measurement:
- Views, shares, media pickups, sentiment, and conversion to ticket/stream views.
- Celebrity PR videos: the campaign engine
Why they worked:
- Instant attention: celebrity faces cut through social noise.
- Trust and curiosity: fans are likelier to engage with content featuring favorites.
- Flexibility: clips (teasers, BTS, interviews) repurposed across formats.
Execution highlights:
- Short-form teasers: 15–30 second social clips featuring Fawad Khan and Vaani Kapoor reacting to key moments.
- Behind-the-scenes (BTS) cuts: humanized the film and built intimacy with fans.
- Controlled premieres: timed releases to secure press pickup and social momentum.
What to measure:
- View counts and completion rates.
- Peak share moments (which clip caused spikes).
- Press mentions generated immediately after drops.
Influencer Marketing For Films | Precision & Reach
Why influencers matter:
- They add authenticity and micro-community access.
- Micro-influencers drive high engagement within niches that care about romance, dance, fashion, or diaspora content.
Tiered influencer mix:
- Macro-influencers for reach (2–4 assets each).
- Micro-influencers for tighter engagement and community conversations.
Creative formats:
- Reel reactions to trailers.
- Reels around songs from the soundtrack.
Clear CTAs:
- Watch party reminders, link to booking/streaming, exclusive Q&A signups.
Measurement:
- Reach and engagement per creative format.
- Traffic to ticket/stream pages.
- Conversion uplift during influencer push windows.
- Earned media & press outreach: turning coverage into credibility.
Key plays:
- Premiere exclusives: offered select outlets early interviews and footage, turning exclusives into broader features.
- Media kit & EPK: high-quality assets (stills, bios, clips) made it easy for journalists to run stories.
- Leverage celebrity attachments: Fawad and Vaani interviews secured features in entertainment verticals.
Tips:
- Pitch tailored story angles (e.g., cultural resonance, music, actor comeback).
- Offer varied assets for different outlet needs (video for broadcast, stills for print, quotes for blogs).
- Monitor sentiment and amplify positive pick-ups on social.
Cross-Channel Amplification | From PR to Performance
- Retarget viewers of PR videos with trailers and ticket offers.
- Use influencer content as social proof in paid ads.
Encourage user-generated content:
- Fan reaction videos, duet reels, and story shoutouts.
- Localize messaging for diaspora markets vs. domestic audiences.
Outcomes | What Success Looked Like
- Rapid visibility spikes after celebrity video drops, measurable in views and social mentions.
- Strong media pickup in entertainment outlets and interviews with the lead cast.
- Influencer-driven engagement that fed into higher trailer completion rates and social conversation.
- Brand visibility: the film moved from the discovery phase to a talked-about release in multiple markets.
Challenges Faced & How They Were Handled
- Timing & politics: releases and reception can be affected by external factors; PR must be ready to pivot.
- Authenticity vs. promotion: the balance was kept by prioritizing BTS content and actor-led storytelling over hard-sell posts.
- Measurement complexity: cross-channel attribution needed careful tracking to tie influencer lift to conversions.
Why PR by NJ Marketing stands out
- Integrated thinking: PR, influencers, and social media were coordinated to push the same story.
- Execution speed: fast content drops and rapid distribution to secure early momentum.
- Strategic targeting: audience segmentation and tailored creative boosted relevance and conversions.
If you want a PR partner that understands film storytelling and can convert celebrity assets into measurable brand visibility, NJ Marketing has a track record of marrying creativity with metrics. Learn more about our approach at PR by NJ Marketing
Aabeer Gulaal shows how a modern movie PR campaign can be smart, human, and highly effective. Celebrity PR videos and influencer marketing for films aren’t silver bullets, but when combined with a thoughtful earned-media strategy and relentless measurement, they drive growth and brand visibility that lasts. If you’re planning a film launch, make your PR about more than posters: make it about people, stories, and momentum.